Engaging your audience on social media platforms is a great way to build a community of fans for your brand.
Facebook has over 1.04 billion daily users and 40% of small business in the US– Facebook is a major piece of social media marketing for most of the companies. For a span of time, a lot of people notice the success of Facebook-based-promotions of businesses and were able to get-in-touch with the audience easily. More importantly, they were able to post ads for free.
Luckily, there are still more ways to reach your audience and boost your Facebook engagement, despite of the changes on the app itself.
Here are some tactics to boost your Facebook engagement:
Post the right things on the right time.
Organic reach on social media platforms have been reduced, but it’s not totally gone. One of the reasons why Facebook changed the display content of the new feed is due to the flourished amount of ads being published daily. Competition is made on this platform when brands and people started joining Facebook with numerous posts.
Even though most people checked their Facebook account at day, night time is still the best time to post because it is when most engagements took place. Based on a study, the best time to post as ad is when the engagement is in its highest and not on the number of active users.
Post short, precise and accurate.
People nowadays don’t have ample time to read a very-very long text content. A study shows that Facebook post having 0-50 characters long have the most engagement. The more characters you add on a certain post, the less engagement you will have.
Try posing short, precise and accurate post but sounds sweet to your readers.
Don’t stop sharing your contents.
You likely have timeless content that continues to perform day after day, week after week or even month after month. It’s an evergreen content to share again. If you want people to get hooked of your post, you need to continuously share the contents they want to see.
Oftentimes, business assumes because they’re in a certain industry, and all the content are for sure related to the field. But sometimes, people get tired of seeing post over and over again, for instance—you’re engage on a dress company don’t stick on posting only your products instead post something new that could enchant them.
To balance things out, you must post new trends or ideas or tips that’s not necessarily about dresses but also isn’t so unrelated that seems out of place.
Create blog/ blogs specifically intended for a single social media platform.
Blogs and articles are very useful in any social media platforms. Although photos get the most engagement on Facebook, links also have more reach. It would be a better choice to make your company blog/ article specifically intended for Facebook.
But at all depends on the kind of community engagement you’re hoping to foster.
Respond to your audience in a conversational manner
Social media itself is social, socially participating on websites and applications and even in social networking.
In having a conversation with people, use their first name on addressing your response because it would make them feel appreciated—not to mention that people loved to be acknowledged.
Thus this means you should write your Facebook post in a way that sounds human. And you must communicate with them just like you’re having a normal conversation and use first-person voice like I and me.
In addition, in order to engage consumers in an effective manner they need to relate on your brand.
The use of Emoticons and GIFs.
Emoticons & GIF shows a certain element of playfulness that provides your brand a bit of pleasing personality. In fact, statistics shows that the use of emoticons boost the engagement of your posts.
Each emoticon and GIF you use shows your current emotions. It’ll really boost your engagement because your consumers will feel like they’re talking to real persons. And it comes across positively with your audience.
Use real time photos on your Facebook page
On Facebook, your post photographs are the most engaging type of content. Look around on most business-related pages; you’ll see streams of stock images rather than the current and original ones. Instead of using generic photos, pick up your phones or cameras to take some real pictures.
Your audience will appreciate it especially when they see your faces happy about what you are doing in serving them.
Don’t stop making adjustments and strategies.
Social Media platforms changes as time goes by. Facebook, to be specific, changes depending on the demands of its users.
Don’t stick on your current status; you must know the demands and trends of people. You must have strategies on facing the current status quo.
There are billions of Facebook users a day; it will give you plenty of opportunities and ideas on how to deal with consumers.
Facebook has been considered as the number one social media site in the world since it has the most number of users and active users. Don’t forget to advertise your ads on this platform. Don’t hesitate to try new things to improve your business.
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Social Media Marketing helps improve your business.Social media platforms like Facebook, Twitter, LinkedIn, Instagram, Tumblr etc. can help boost your business. Promote your business-related updates in the world’s leading social media feed and Drive awareness and leads with targeted content marketing.
Here are some reasons to consider why:
Popularity of the mobile Application
You don’t need to be a blogger, a professional online marketing, or computer geek to know how social media works. Social media is really popular anyways. According to some studies, more than a half percent of the adult American population uses social media networks. Thus, this means, social media will really touch customers that walks through the door.
A mobile application named Instagram, is the second most used app the world. It has more than 700 million active users for the month of April 2017. Moreover the app is now considered as a juggernaut on social media advertising.
Cheapest way of promotion
Using Instagram as your means on social media advertising is one of the cheapest and easiest way on promoting products. Take advantage of the low-cost advertising features offered by the social networks to promote your content and special offers.
This really will help you not to spend a lot of money to reach people, this could really help grow your business.
It can be found everywhere.
Nowadays most people are smartphone users, they’re just a click and tap away from something they want to. The benefit of the increase of the presence of mobile activity in our daily lives is a very good opening for business. The Social media platforms like: Facebook, Twitter, Instagram etc. that are available as mobile apps let business owners manage their presence on the go.
Instagram does not only focus on sharing your life with other people, some are searching for business, products and services. In Addition, these app let the consumers have an easy access and can connect to any platforms they want anytime and anywhere.
4.Photos and captions.
A picture is worth a thousand words, yes it is! People get hooked on spectacular photos rather than nonsense ones.
The image will speak for itself, but do not underestimate the power of expressing yourself with wonderfully written captions that your audience will love to read.
In posting your products you must not lie, you must make your customers aware. In addition, if your customers or someone liked you, more likely they’ll share your post that other people may reach and have the idea that your product or company exist.
Use appropriate Hashtag
A hashtag is a type of metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content. Your Instagram’s success depends on the hashtags you used. When you use relevant hashtags, of course you’ll attract clients, buyers and readers that are already interested and hooked on your post
This can help you refine and reach the niche that you cater to and want to engage with your content.
It encourages a two-way communication
Social Media gives the power to learn more about your audience, their interest and more. You can also collect their feedbacks.
You could ask for your customers thoughts, questions and ideas. You can also respond fast on their needs without hassle.
Let them Share
Social media sites are becoming the go-to place for consumers who wants to learn more about a business. That’s because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.
Also, because of your much activity on instagram, some of your post are indexed information on the search engines.
Regularity and Timing
Everything has its time! Since you will have worldwide audience, your timing is very essential when it comes to posting.
Since it has been a very comprehensive and sophisticated business tool, you must be aware of the time when you have more active audience. Give them the perfect post-timing with sense and provide them with fresh contents.
Digital Marketing is the most lucrative business today; and We’re excited to see the outcome of posting ad in Instagram.
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